Get ready to be tangled up in taste with Yummy Yarns, the edible “yarn” that’s a real treat! I had the sweet opportunity to create the visual identity for this unique dessert.

The Concept:

Yummy Yarns is a creative take on traditional ice cream. The idea is to serve ice cream in a yarn-like form, making it a fun and Instagrammable treat. The brand needed a visual identity that would capture this playfulness and appeal to customers of all ages.

Logo Design:

The logo features the brand name “Yummy Yarns” in a custom, handwritten font. The letters are playful and round, the rounded shape and friendly typography evoke a sense of warmth, approachability, and fun, making the brand instantly appealing to customers of all ages.

Packaging Design:

The packaging design features the logo and visual elements prominently, making the product stand out on store shelves. The colorful and playful design ensures that Yummy Yarns is hard to miss and impossible to resist.