Get ready to be tangled up in taste with Yummy Yarns, the edible “yarn” that’s a real treat! Our team had the sweet opportunity to create the visual identity for this unique dessert brand.

The Concept:

Yummy Yarns is a creative take on traditional ice cream. The idea is to serve ice cream in a yarn-like form, making it a fun and Instagrammable treat. The brand needed a visual identity that would capture this playfulness and appeal to customers of all ages.

Logo Design:

The logo features the brand name “Yummy Yarns” in a custom, handwritten font. The letters are playful and round, the rounded shape and friendly typography evoke a sense of warmth, approachability, and fun, making the brand instantly appealing to customers of all ages.